The Optimus Value Chain

Up to now our predominant market has been New Zealand, where we’ve built a consistent value chain that encompasses export, logistics, quarantine inspection and various related services.
Unlike New Zealand, Australia has a market centred on new vehicle imports. We believe by leveraging the skills and knowledge we’ve cultivated in the New Zealand market we can build a business model that reflects the specific Australian conditions and consumer demand.

New Zealand Model

Our group business scope and “Value Chain”
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There are various inter-connected processes for delivering used vehicles from Japan to overseas dealers, with each process usually undertaken by a separate business operator.

Our value chain delivers a streamlined, problem-free experience for our customers by taking control of the entire process end-to-end – from procurement to cleaning and maintenance, inspection and quarantine, customs clearance, marine transportation and local maintenance and vehicle inspection.

Australia Model

Australia Model
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In the Australian market, centered as it is on new car imports, we are building a new business model that leverages partnerships with key businesses.

We’ve entered into a capital and business alliance with OzCar Pty Ltd, the country's largest used car dealer. Using OzCar’s sales base as a platform we can complete our value chain locally, ensuring the same seamless experience for our customers.

In addition, as part of our expansion into new fields, we have acquired Blue Flag Pty Ltd, as a subsidiary focussed on providing automotive data to OEM's and dealers and delivering sales training packages within Australia.

Autopact Pty Ltd, acquired in November 2023, is the third largest new car dealer in Australia, with 28 dealers, 35 brands and over 100 showrooms under its umbrella, and is expected to generate synergies with existing operations.

In addition to Dolphin Shipping Australia Pty Ltd, which has traditionally arranged ocean logistics for imported vehicles, the company has decided to acquire a comprehensive automotive logistics service that includes storage, transport and maintenance from the port to the dealer base, and is estabilishing an Australian model.

Optimus Quick Guide

Optimus Quick Guide

This section shows basic information for quick insight of our group. Brief introduction of our group business characteristics and strength, global development, and growth strategy.